Kenya Broadcasting Corporation

Gen Z

Articles tagged with “Gen Z

NielsenIQ report sheds light on shifts in Kenya’s consumer landscapeBusiness

NielsenIQ report sheds light on shifts in Kenya’s consumer landscape

The latest report by the leading consumer intelligence company, NielsenIQ, on Consumer trends across the ages from Gen Alpha to the Boomers has revealed powerful shifts in Kenya’s Consumer landscape. The report themed “One Market, Many Voices” shows that 58% of Kenyans cite good value for money as a top factor, this being durability, quality, […]

KBC Digital·
Consumer landscapeGen Alpha