World Tobacco Day

OPINIONS

Unmasking the Appeal: How tobacco industry is targeting Gen Z

Addiction has taken on a new look, wrapped in bright colours, sleek devices, and influencer endorsements. The tobacco industry has perfected one thing: if you can’t sell the smoke, sell the lifestyle. The tobacco industry often markets emerging nicotine products such as electronic cigarettes (commonly known as vapes), nicotine pouches, and heated tobacco products (HTPs) […]