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Tag: TVS

  • TVS strengthens its presence with the launch of new showroom in Kenya

    TVS strengthens its presence with the launch of new showroom in Kenya

    TVS Motor Company (TVSM), a specialist in manufacturing two- and three-wheelers, has inaugurated a new showroom for its two-wheeler lineup in Nairobi, in collaboration with its distributor, Car & General.

    This facility will cater not only to the Kenyan market but also to the broader East African region. The showroom serves as both an experience and sales center for TVSM’s range of products, which are celebrated for their dependability, quality, and engineering prowess.

    The opening comes on the heels of the TVS Apache RTR 180’s launch in Kenya, marked by a grand event in Nairobi earlier this week, which will be manufactured locally in their plant, which has a capacity of producing 700 units daily.

    The TVS Apache RTR 180 embodies a perfect fusion of power, precision, and performance, drawing from 43 years of TVS’s racing legacy.

    Speaking at the launch event, Peyman Kargar, President of International Business at TVS Motor Company, remarked, “Kenya is pivotal to TVSM’s ambitions on the continent, given its status as a regional commercial hub and its impact on motorcycle culture throughout East Africa. The country’s expanding community of discerning riders and its developing urban infrastructure make it an ideal market for the Apache’s introduction. There is significant potential here, and through our robust partnership with Car & General, we aim to further our expansion in Africa.”

    The Indian company is globally acknowledged for its engineering, innovation, and quality, with products available in over 90 countries across Asia, Latin America, and Africa. TVS Apache is also gaining traction in Italy.

  • India’s Motor Company TVS, launches racing machine TVS Apache in Kenya

    India’s Motor Company TVS, launches racing machine TVS Apache in Kenya

    India’s motor company TVS, in partnership with Car and General, has launched a local assembly operation in Kenya for high end motorcycles, with the facility set to produce 700 units daily and generate over 1,300 direct jobs annually.

    Initially, the assembly will focus on models aimed at the Kenyan market and the broader East African region.

    The TVS Apache RTR 180 model, unveiled in Nairobi, is a perfect fusion of power, precision, and performance, drawing from 43 years of TVS racing legacy.

    It features a 177.4cc high-performance engine, delivering 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM.

    During the launch event in Nairobi, Peyman Kargar, President of International Business at TVS Motor Company, stated, “Kenya is pivotal to TVSM’s continental goals, given its status as a regional commercial hub and its impact on motorcycle culture throughout East Africa. The nation’s expanding community of discerning riders and developing urban infrastructure make it an ideal market for the Apache’s introduction. This initiative further reinforces TVSM’s dedication to providing Kenyan consumers with products that enhance their mobility aspirations and fit their lifestyles. With the launch of the new premium motorcycle – TVS Apache RTR 180, we strengthen our commitment to offering performance-driven, premium mobility solutions across Africa. The product is crafted with a blend of racing-inspired power and technology, combined with comfort, durability, and efficiency. There is significant potential in this market, and through our robust partnership with Car & General, we aim to continue expanding our presence in Africa.”

    It includes disc brakes and adjustable race-tuned suspension, ensuring an exhilarating riding experience.

    The motorcycle boasts a beast-inspired LED headlamp, tubeless tires with a wider rear tire, a 5-speed gearbox, and more, establishing it as a true benchmark in its category.

    This year, TVSM celebrates 20 years of Apache, which has grown into a strong community and set new standards in design, engineering, and technology.

    Car and General CEO Vijay Gidoomal reaffirmed their company’s commitment to a long-term partnership with TVS in transforming the industry.

    “Our partnership with TVS Motor Company is strengthened with the introduction of the TVS Apache RTR 180 to the Kenyan market. This launch marks a significant step in enhancing the motorcycle landscape, combining advanced performance, design, and reliability. The product is perfectly suited for our young customers who seek a dynamic daily ride. With its advanced power delivery, comfort, technology, and fuel efficiency, the product will offer an ideal balance for both city and off-road rides. We believe the TVS Apache RTR 180 will accelerate the growth of the premium motorcycle segment in Kenya and reinforce the strong trust that customers have in the TVS brand.” said Vijay Gidoomal.

    Apache is one of the most celebrated performance motorcycle series globally.