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Articles tagged with “Marketing”

The hidden economics of your value in the market shareOPINIONS

The hidden economics of your value in the market share

Imagine walking into a corner shop and picking up a cold bottle of Coke for $1. Later that day, you sit in a fancy restaurant and see the same bottle on the menu for $3. At the airport, the very same drink suddenly costs $4, and once you’re in the air, cruising above the clouds, […]

Jared Ombui·
AirportBrand Positioning
Twiva emerges winner of Social Commerce awardTechnology

Twiva emerges winner of Social Commerce award

·Ronald Owili·Updated

e-commerceMarketing
Partnership Africa sees growth in regional expansion plansBusiness

Partnership Africa sees growth in regional expansion plans

·Ronald Owili·Updated

AdvertisingCompanies
KTB taps diaspora in marketing destination KenyaBusiness

KTB taps diaspora in marketing destination Kenya

·Ronald Owili·Updated

KTBMarketing
Suss Digital founder recognized for digital contributionBusiness

Suss Digital founder recognized for digital contribution

·KBC Digital

AwardsDigital
Suss Digital Africa recognized for digital marketing featBusiness

Suss Digital Africa recognized for digital marketing feat

·Ronald Owili·Updated

CompaniesKenya