KBC Channel 1

Tag: enterprise

  • Businesses tap into Google AI to boost their visibility

    Businesses tap into Google AI to boost their visibility

    Businesses in Africa and across the world could see a significant rise in sales by leveraging artificial intelligence to increase their online presence.

    Google says through its Gemini AI-powered chat which is now fully operational is designed to help businesses in Africa and across the world boost their online visibility.

    Google Vice President of Search Ads Shashi Thakur said Google’s Conversational Experience enables businesses of any size to make easy ads without any complexities and those that resonate with the local audience.

    “Creating effective ads can be time-consuming, especially for small businesses. Our new conversational experience helps businesses of all sizes tap into the power of Google AI to create successful Search campaigns with remarkable ease,” he said.

    Google says businesses that have taken advantage of this experience on Google Ads have a 42pc chance of publishing search campaigns that are excellent.

    “This development is part of Google’s broader initiative to empower small businesses in Africa and globally, by facilitating the creation of impactful Search ads. By automatically generating headlines and descriptions based on existing website content, Google’s AI enables ads to dynamically respond to relevant searches,” added Shashi.

    Gemini will automatically analyze content once the website is keyed in considering the ads are also tailored for specific customers.

    Google AI also creates new ad images or pulls visuals from a website and lastly, the advertisers have the right to review all the content ensuring that the ad reflects their brand.

  • AHI Carrier to expand data centre solutions in the region

    AHI Carrier to expand data centre solutions in the region

    AHI Carrier has announced plans to expand its data centre solutions in the region to meet the growing demand.

    AHI Carrier Regional Business Manager Ajay Garg has said the strategic plan also targets to help the firm grow its market share as it eyes to tap into Kenya’s robust digital industry.

    “We want to showcase our proficiency in high-density, energy-efficient cooling solutions, air cooling systems, and the seamless integration of data centers into smart city infrastructures. Our ultra-high efficiency, low global warming potential chillers are specifically designed to cater for diverse capacity requirements of all data centers,” he said.

    AHI Carrier offers modern and innovative heating, air conditioning and refrigeration integrated solutions for data centres.

    According to Garg, the firm plans to contribute to the growth of data in the region as it will be driven by digital transformation, emerging fintech solutions, and overall infrastructure success.

    “Our unwavering commitment to excellence and innovation sets the standard for reliability and efficiency in the realm of data center services,” he added.

    AHI Carrier will further leverage its extensive energy-efficient HVAC solutions to optimize and fulfill the increasing demand for data by businesses in the country.

    Garg spoke during a meeting with at least 200 industry leaders, innovators and partners in Nairobi.

  • HPE, Mitsumi in partnership to drive regional sales

    HPE, Mitsumi in partnership to drive regional sales

    Hewlett Packard Enterprise (HPE) has inked a deal with Mitsumi Distribution in a move expected to help the firm increase its market share and boost revenues in the region.

    The firms are betting on the new partnership to deliver cutting-edge solutions such as storage, networking and servers to enterprises in the region.

    “We are thrilled to announce this formal engagement that will not only combine the strengths of three industry leaders but also demonstrates our commitment to delivering unparalleled value to our channel partners,” said Wahid El Meliani, Managing Director Hewlett Packard Enterprise Africa.

    Under the deal, HPE will leverage Mitsumi’s robust distribution network to deliver IT solutions and services in the region.

    Our partnership will open doors to exciting opportunities for businesses across various sectors. It aligns with our mission to provide partners with the best-in-class technologies and pave the way for a new era of innovation and progress,” added Mathew Thomas, President Mitsumi Distribution.

  • Govt. unveils plans to build capacity for enterprise incubators

    Govt. unveils plans to build capacity for enterprise incubators

    The government has set up plans that will enhance capacity of enterprise ecosystem intermediaries to enable them support more startups in evolving into thriving businesses.

    As part of the Ksh 5 billion Kenya Industry and Entrepreneurship Project’s (KIEP), Strengthening Kenya’s Innovation Ecosystem (SKIES) programme target enterprise intermediaries which include incubators, accelerators and tech-bootcamp providers who engage in bridging the gap between startups and their ability to scale their solutions.

    Speaking during the launch of the SKIES program, Industry Principal Secretary Dr. Juma Mukhwana said such interventions combined with high tech-skills will enable startups access capital for expansion.

    “As we delve into the realm of Kenya’s innovation landscape to drive the industrialization agenda, it’s crucial to understand the vibrant role played by enterprise ecosystem intermediaries.

    The KIEP Project aims to increase innovation and productivity in select private sector firms by strengthening intermediaries made up of incubators, accelerators, boot-camp providers and hubs; Tech skills students; Academia; Start-ups; Corporates and SMEs through financial grants and technical assistance,” said Dr. Mukhwana

    Dr. Mukhwana said such acceleration interventions combined with high tech-skills development put startups on a scaling up trajectory through a process of intense, rapid, and immersive education aimed at accelerating the lifecycle of young innovative companies, compressing years’ worth of learning-by-doing into just a few months or years.

    “As of now, Kenya boasts a burgeoning number of intermediaries with their number being at approximately 200 spread all over the country which are actively contributing to the growth of our innovation ecosystem,” he added.

    The intermediaries targeted are involved in incubating and accelerating enterprises engaged in various value chains such as leather, livestock, garments and textiles, industrial production and crops among others, which are the key priority areas for the State Department and are aligned with the government Bottom Up Economic Transformation Agenda (BETA).