Author: Mungai Charles

  • Betting on Technology: Why Banning Influencers & Content Creators Misses the Bigger Picture

    Betting on Technology: Why Banning Influencers & Content Creators Misses the Bigger Picture

    At the end of May 2025, the Betting Control and Licensing Board (BCLB) banned influencers, celebrities and content creators from betting promotions.

    This follows public outrage sparked by the infamous online betting game Aviator, a crash-style betting game where a small aeroplane takes off and starts to ascend on the screen. You place a bet before or just as the plane takes off; as it climbs, a multiplier increases (e.g., 1.01x, 1.25x, 2.00x, 5.00x, and so on), but you must cash out before the plane crashes/disappears. The problem is the crash point is random, so people think, “Just one more round.” This leads to a high level of addiction, particularly among younger and less affluent players.

    The ban came barely a month after a similar embargo was placed on all gambling advertisements across all media platforms, including TV, radio, social media, billboards, SMS campaigns, and celebrity endorsements by BCLB for a period of 30 days.

    The regulatory move reflects a growing global trend where regulators such as BCLB & NACADA struggle to balance consumer protection with the explosive growth of unregulated digital advertising.

    The story of Kenya’s betting industry regulation is one of unlikely successes amidst rapid innovation and the need for oversight within Kenya’s digital economy.

    Decisive regulatory actions by the BCLB, such as tighter controls, curbs on SMS-based gambling, and compliance crackdowns against betting operators, have had significant ripple effects. Betting websites, once among the top 10 most visited platforms in Kenya back in 2017, have all but vanished from the leaderboard by 2025. This shift points to a commendable public policy win.

    However, recent months have reminded us that vigilance is never permanent. The rise of viral betting games like Aviator has quietly penetrated rural Kenya, luring youth and even schoolchildren into micro-bets, which reignited public outrage.

    Social media influencers have been instrumental in marketing these betting platforms. Following a shift by betting firms from traditional media to celebrities, social media influencers and content creators, they now earn up to 68% of betting ad spends.

    BCLB’s move to ban influencers and content creators from promoting betting was a logical extension of the state’s protective mandate. After all, this space is fast-evolving, chaotic, and often predatory. Many Kenyans, especially in underserved regions, are still vulnerable to digital exploitation.

    Evolving Digital Policy

    Yet, even the best regulation must evolve.

    This was always a key reference in our Digital Policy and Technology class by Prof. Jung-Yong Kim, PhD, who was the Director of the AI Centre at Hanyang University ERICA, where I studied for my Masters in AI.

    The challenge is the same from Nairobi to Busan to Beijing: how do you balance innovation and safety in a digital space where influence spreads faster than law can follow?

    Governments around the world are grappling with this. China, for instance, has imposed strict bans on celebrity endorsements of gambling, crypto, and health products, whereas South Korea penalises influencers who fail to disclose sponsored content. The UK now requires gambling ads to avoid targeting under-18s and restricts influencer-led promotions for betting platforms. In Australia, social media promotions of gambling require responsible gambling messages, while the U.S. Federal Trade Commission (FTC) mandates disclosure and truthfulness—but struggles to keep pace.

    In Kenya, BCLB’s decision to ban influencers while allowing traditional media houses to continue airing betting ads showed that regulators do not know how to audit or track the chaotic, personalised and fast-moving world of influencer content.

    Yet the answer is not more bans. It is smarter, tech-native regulation. Instead of wielding blunt instruments, we need new tools designed for today’s digital economy.

    In the words of Prof. Jung-Yong Kim, PhD, “Digital transformation takes multiple steps to consider. What do we need to know to make the transition successful?”

    Using Digital Transformation for Influencer Regulation

    My recommended strategy for smart regulation of the BCLB would be built on a clear five-step progression. A simplified version without providing inundating intricate technological details would entail:

    1. The first step would be to identify & map the key players because you cannot regulate what you cannot see. Therefore, we must create a clear map of the influencer landscape. This would be from both the betting companies and the influencers themselves. Making them visible and accountable through a calibrated digital licensing framework.
    2. Once visible, the second phase would be to educate & set rules to create a clear standard for participation. What should they do, how, when and where should they do it, and who can they target? For example, a “Betting Literacy” post (explaining risks, odds, etc.) similar to what is mandated for alcohol & cigarette products.
    3. From there, the third phase is based on the understanding that having rules is meaningless without a way to enforce them. Therefore, we would use AI to build proactive smart monitoring & enforcement tools because reactive manual policing will not work, especially with Kenya’s unique scenario of 43 tribes & multiple local dialects apart from Sheng and Swahili. Technology integration is also the only way to partner with the platforms themselves (Meta, TikTok, YouTube).
    4. But regulation should not just be about punishment; it should also be about creating positive incentives. The fourth phase would entail building a system where it is more profitable and prestigious to be ethical. Such as a ‘trust-badge’ system; thus, brands/businesses would prefer to work with trusted influencers. As well as the regulator itself for “edutainment” campaigns against irresponsible gambling. Going further to incentivise & elevate good behaviour, creating a true market for trust.
    5. Finally, we empower & sustain this entire framework through crowd-sourced community involvement using blockchain-powered technology and a self-funding mechanism to ensure a financially viable long-term success.

    The influencer economy is not going away—it is evolving faster than traditional media ever did. A forward-thinking body like BCLB should stop trying to squeeze digital realities into analogue frameworks.

    Influencers are not the enemy. They are the new broadcasters. Instead of shutting them out, let us build a system that brings them in—responsibly, transparently, and innovatively.

    It is time to regulate by design, not just by decree.

  • Regulating Betting Influencers: The Story of an Unwinnable Game

    Regulating Betting Influencers: The Story of an Unwinnable Game

    In 2017 betting websites were among the top ten most visited websites in Kenya. Research showed that 70% of gamblers in Kenya were youth aged between 26 and 26–35 years old with an average betting expenditure of Ksh. 132,000 yearly (Patascore, 2019). The saddening bit is that 54% of these youth were low-income earners whose betting addiction was supercharged by loans from mobile lending apps. This led to Kenya’s formal betting industry ranking as the third in Africa after South Africa and Nigeria. The government, through the Betting Control and Licensing Board (BCLB), initiated strict measures to curb this unsustainable gambling craze. By 2024 betting websites had all but vanished from the leaderboard.

    Some of these measures included TV/radio ad bans in 2020; thus, betting firms shifted 68% of ad spending to influencers (Geopoll). Social media influencers have been instrumental in marketing these platforms through TikTok challenges, coded hashtags, and gamified “big win” content. However, when public outcry hit a fever pitch due to the Aviator gambling epidemic, the BCLB had to act. It stopped all promotional activities by betting companies for the month of May, & when it lifted the ban, it announced that all influencer & content creator promotions were prohibited. The betting influencers were up in arms, issuing a 48-hour ultimatum for the BCLB to reconsider their decision.

    What makes regulating betting influencers so challenging?

    It is the perfect mix: outdated laws, runaway technology, the overwhelming scale of betting content and betting influencers, cross-border operations, linguistic camouflage, a dangerously unaware youth audience, limited regulatory funding, weak enforcement capacity—and a culture that sees regulation as an attack on livelihood.

    The game is being played in 2025, but the rulebook was written in 1966 with some revisions in 2012 & 2023. Kenya’s Betting Act was created before the internet, smartphones, or the concept of a “digital promoter” even existed. This legal ambiguity is the root of most of the problems—you cannot prosecute what is not legally defined.

    Because the law is silent, a new type of player has entered the field. They are impossible to pin down. It is not one single “enemy” to track. Instead, it is a decentralised army of over 15,000 betting micro-influencers/content creators spread across more than 10 different platforms. There is no central registry. Trying to license or monitor them one by one is impossible. Many are not just hiding behind fake accounts; they are completely anonymous ghosts. They use “Finsta” (fake Instagram) and other burner accounts to anonymise their identity. Think of a Telegram channel like “PesaFala” run by someone with no real name or face. You cannot prosecute a shadow.

    To make it even harder, a staggering over 70% of these betting influencers targeting Kenyans do not even live in Kenya. They operate from other foreign jurisdictions, putting them completely outside the reach of the Betting Control and Licensing Board (BCLB).

    This borderless army uses incredibly sophisticated tactics to ensure their promotions fly under the radar. They make advertisements look like friendly advice. Instead of a clear ad, they post “How I won KSh 500K” tutorials, memes, and personal stories. It blurs the line between a paid promotion and an organic endorsement, evading traditional ad definitions. Because their content does not look like an ad, they do not label it as one.

    An official survey showed only 12% of betting posts use the required #ad disclaimer (BCLB). Without disclosure, consumers do not know they are being sold something. In addition, they also have a secret weapon: language. To evade automated keyword detection systems, they use Sheng and other local languages (Kikuyu, Luo). Regulators can’t monitor what they can’t understand.

    These deceptive tactics are so effective because the targeted ads focus on a particularly vulnerable audience. The core target is young people. A shocking 78% of Kenyans under 25 do not understand how betting odds work (Geopoll). Betting influencers exploit this naivety with misleading claims of “risk-free” wins and “guaranteed” strategies.

    Faced with this massive, invisible army using clever tactics on a vulnerable population, the regulator (BCLB) is completely outmatched. The regulator is blind. They have no artificial intelligence (AI) tools to scan the 500,000+ posts that go up every single day in Sheng, Swahili and other vernacular languages such as Kikuyu, Luo etc. Manual monitoring is like trying to empty the ocean with a cup—it misses over 90% of violations.

    Similarly, social media companies are not helping either. Their algorithms are designed to boost viral content, including betting promotions because it earns them ad revenue. They refuse to take down content without a court order, creating a massive legal hurdle. Even if the BCLB had the legal power and the right tech, it lacks the money. An estimated KSh 240M budget for technology is a drop in the bucket, and drawn-out legal battles against thousands of influencers would drain all resources.

    To cap it all off, even if the regulator could overcome all these obstacles, they face one final, insurmountable problem. When authorities try to crack down, Gen Z and the betting influencers themselves frame it as an attack on their livelihood. Hashtags like #HandsOffOurHustle create a public backlash, driving the promotions even further underground and making the regulators seem like the villains. The result? A regulator fighting blindfolded, with tied hands, against an invisible, globalised network—and no clear win in sight.

    The starkly different approach the BCLB takes towards betting advertisements on traditional media versus those by digital influencers is fundamentally about control and accountability.

    Traditional media companies allowed

    The BCLB permits media companies to run these ads because they are formal, licensed corporations with physical addresses in Kenya, making them fully subject to national laws and regulatory oversight. Their advertisements are overt, easily identifiable, and broadcast in official languages, allowing for straightforward monitoring against established advertising codes. This procedure creates a regulated ecosystem where powerful sanctions, like threatening a multi-million shilling broadcasting licence, ensure compliance.

    Ultimately, while the BCLB can hold a media house accountable, it has virtually no effective levers to identify, serve, or penalise betting influencers/content creators on the many digital platforms.

    The writer serves as the Chief Digital Officer at the Kenya Broadcasting Corporation.

  • From Pleasure to Productivity: What Kenya’s Most Visited Websites Reveal About Our Evolving Digital Appetite

    From Pleasure to Productivity: What Kenya’s Most Visited Websites Reveal About Our Evolving Digital Appetite

    Over the last seven years, Kenyans’ internet habits have undergone a silent but seismic metamorphosis. Using historical rankings of Kenya’s most visited websites from 2018 to 2025, we can trace not just a change in browsing behaviour but a broader cultural, economic, and technological transition. This is not just about what Kenyans are clicking. It is about who we are becoming and what it means for the future of local innovation, policy, and platform sovereignty.

    1. Gravitating from Local Loyalty to Global Preference

    In 2018, Kenya’s top 10 websites blended local and global: Local news websites and SportPesa competed healthily with Google, YouTube, and Facebook.
    By 2021, the tides had turned. Global giants dominated; Google, YouTube, and Facebook held the top spots, with local media outlets pushed further down the list. And in 2025? The top five are entirely global platforms.

    This is not a decline in local news demand but a seismic shift in how it is consumed. Kenyans now primarily access local content through social media feeds, messaging apps, and aggregators like Facebook and X (Twitter), bypassing traditional homepages. Kenyans still crave local content but discover it through algorithms, not homepages.

    Kenyan users now prefer international platforms for search, streaming, social interaction, and productivity. This has led to KBC’s growth into a digital powerhouse since 2017. Reaching 25M Kenyans monthly and engaging 3M users online via social media channels of the 14 vernacular radio stations, TV channels, and bilingual sites. This hyperlocal, culturally rich content delivers unmatched national impact, especially where trust and language shape behavioural change.

    However, our dependency on homegrown portals is shrinking fast, raising important questions about digital sovereignty and the long-term sustainability of local media and content ecosystems.

    I believe you have read about Kenya’s struggling legacy media enterprises, which have led to the mass layoffs of many media professionals.

    Top Websites Kenya 2020
    Top Websites Kenya 2020

    2. The Rise and Fall of Betting Culture

    SportPesa’s 2018 peak (#10, with users spending over 18 minutes per visit) marked betting’s golden era. By 2021, betting sites like Betika and Odibets remained in the top 20 but with less grip.

    Fast forward to 2025, and they are gone. The decline aligns with government crackdowns on betting and gambling advertising—but also reflects a subtle shift: Kenyans are now more invested in remote working, content creation & monetisation on global platforms & financial technology than gambling odds. Thus, fintech services like PayPal (#17) appear in 2025’s top 20. Pointing to a rise in digital finance tools, mobile payments, and fintech solutions for both business and individual users.

    3. From Consumption to Creation

    YouTube has been a consistent #2 across all years for entertainment and education, affirming Kenya’s deep love for video content. But the type of content is evolving.
    In 2021, platforms like XVideos and XNXX were top 20 players, signalling high engagement with adult content, a digital contradiction to our conservative public discourse. However, in 2025, these sites vanished from the rankings, while Netflix (#6), TikTok (#18), OpenAI, and GitHub emerged.
    Kenyans, especially Gen Z and young professionals, are no longer just scrolling for entertainment or escapism. They are learning, creating content, and coding. Whether using AI to draft reports, watching coding tutorials on YouTube, or building portfolios on GitHub, Kenya’s digital citizens have become more intentional.

    4. The Social Media Fragmentation

    While Facebook remained a top-10 constant (#6 in 2018 and #7 in 2025), the social sphere exploded with new players: WhatsApp Web rocketed to #4 (2025), signalling a surge in desktop-based messaging. TikTok debuted at #18, capturing Gen Z with short-form videos. Instagram (#11) and X/Twitter (#8) solidified niches for visual storytelling and real-time discourse. During this time, Kenyans have driven world-renowned social activism causes via Twitter, from causing CNN to apologise to the Gen Z protests & recently, a showdown with other nations such as Nigeria & Tanzania.

    This shows growing fragmentation where Gen Z audiences, micro-influencers, and niche communities are now shaping content trends, reducing dependence on big, centralised platforms & traditional media platforms. This signals the need for more agile regulatory approaches that recognise digital diversity.

    Top Kenya Websites 2025
    Top Kenya Websites 2025

    5. Kenya’s Digital Government

    Public services such as eCitizen (#19) & KRA Tax Portal were in the top site rankings in 2018. Signalling a high demand for e-citizen services, digitised government programmes, and automated compliance systems. But by 2025, they are nearly absent. As fintech and e-governance platforms gain trust, the appetite for digital public infrastructure is growing, and policy must evolve to ensure accessibility, security, and trust.

    6. Engagement Is Now More Focused—But Deeper

    Time per session is declining across the board, but that is not a bad thing. It reflects a move from endless scrolling to intent-driven browsing. Platforms like ChatGPT, LinkedIn, and GitHub show a high depth of engagement per page even if overall session times are shorter.

    Why This Matters for Policy

    This behavioural evolution offers urgent lessons for both government and industry.
    First, digital maturity is not driven by censorship; it is powered by access, literacy, and relevance. The disappearance of porn from top rankings likely owes more to rising alternatives (e.g., ChatGPT) than to regulations alone.
    Second, Kenya’s emerging preference for AI tools, upskilling platforms, and professional communities shows the importance of localising and supporting indigenous innovations. If we want to lead in the next digital chapter, we must own more of the platforms we use, not just regulate what others create.

    Finally, policymakers should take heed: user behaviour moves faster than regulation. By the time we react to what is trending, the trend has already shifted. A proactive approach rooted in homegrown tech, ethical AI, and public-private collaboration is our best bet for digital sovereignty.

  • From Likes to Laws: Can Kenya Balance Social Media Innovation with Regulation?

    From Likes to Laws: Can Kenya Balance Social Media Innovation with Regulation?

    Since the historic Gen Z protests in Kenya in 2024, there have been increasing calls to regulate social media in Kenya. The most recent was the Labour Day speech by the Secretary General of the Central Organisation of Trade Unions (Kenya), COTU (K). This is a changing attitude from the disregard and contempt that leaders had for citizens using social media to voice discontent on key national issues.

    Social media has radically reshaped how identity, gender, work, relationships, and community are understood. In Africa, this transformation often clashes with long-held cultural norms. For instance, the traditional respect for elders can conflict with the digital world’s flat hierarchy—where a 20-year-old influencer may command more public attention and social capital than a 60-year-old.

    A walk through Nairobi CBD on a Saturday or Sunday afternoon reveals dozens of Gen Z content creators filming dance and choreography videos. A decade ago, this would not have been considered ‘work’. At the time, dance was mostly reserved for cultural functions—village ceremonies, weddings, and rites of passage like circumcision. Today, it has evolved into a digital livelihood. Once these videos are posted on platforms like TikTok or Instagram, they can generate income based on viewership. In this new economy, social media has not only created new careers—it has fundamentally redefined what we call work.

    The printing press and stagnation in the Middle East

    But regulation is a slippery slope, especially where the objective is self-serving or preservation.

    In his book Rulers, Religion, and Riches: Why the West Got Rich and the Middle East Did Not, Jared Rubin writes about how Sultan Bayezid II in 1485 and his successor, Selim I, in 1515, issued edicts banning the use of printing presses for Ottoman Turkish and Arabic scripts under penalty of death.

    All because the Ottoman Empire’s elite feared losing control over knowledge dissemination and political messaging, & thus the printing press would weaken their societal influence.

    The Ottomans’ ban on the printing press for over 250 years after its invention in Europe is one of the great missed opportunities of economic and technological history. In Western Europe, the press provided a host of new financial and educational resources. Helping the West take a technological and economic lead that persists to this day.

    When industrialisation and scientific advancement accelerated in Europe (partly fuelled by widespread literacy and books), opportunities that were simply unthinkable before the press, the Ottomans were left behind.

    By the 19th century, the empire could not compete intellectually or technologically, partly because its decrees had stifled literacy and innovation for centuries.

    Bridging Cultural Values & Innovation

    In Western society, where they have normalised change as inevitable—even if it erodes traditional values, this is not a challenge. However, in African society, we are more sensitive to preserving culture, and tech is often seen as a potential threat to moral, religious, and communal foundations.

    In Africa, value systems are often deeply communal, generational, and spiritual. However, most technology is usually imported, not locally originated; thus, its rapid adoption makes it more of a disruptor than an extension of our existing culture. It tends to collide with, rather than evolve from, these deeply rooted communal, religious, and traditional value systems.

    In contrast, in Western culture, cultural norms are fluid and shaped by market forces, including tech platforms. Cultural values tend to evolve with the technology. It is often seen as a driver of individual freedom, efficiency, and progress. It is embraced quickly and integrated into almost every aspect of life—health, education, politics, religion, and relationships.

    In Western societies, this is not a challenge. Here, change is often viewed as inevitable—even at the cost of traditional values. Cultural norms are fluid and frequently shaped by market forces, including the influence of tech platforms. Technology is seen as a driver of individual freedom, efficiency, and progress and is quickly embraced across all areas of life: health, education, politics, religion, and relationships. As a result, cultural values tend to evolve alongside technological innovation.

    In contrast, African societies are more sensitive to preserving cultural identity. Our value systems are deeply communal, generational, and spiritual—shaped by tradition, not trends. Yet, the technology we adopt is rarely homegrown; it is often imported and rooted in contexts that differ from our own. Because of this, its rapid adoption can act as a disruptor rather than an enabler. Instead of evolving from within our value systems, technology tends to clash with the moral, religious, and communal foundations of African life.

    Therefore, as a country (Kenya) & continent (Africa), we need to separate these two core arguments, one of innovation and the other of values or culture.

    Integration, Not Replacement: An East Asia Approach

    In the years that I travelled through & lived in East Asia, I observed that they have managed to achieve a high technology adoption but maintained their cultural anchoring.

    East Asia is among the most technologically advanced regions globally, with strong innovation in AI, robotics, and smart infrastructure. Despite this advancement, traditional values—like filial piety, respect for elders, collectivism, and social harmony—remain deeply entrenched. Similar to African cultural foundations, where family, community, and spirituality are paramount.

    What is the difference in their approach? The East’s focus is to integrate rather than replace.

    For example, in South Korea, on KakaoTalk (Korea’s homegrown WhatsApp equivalent), the honorific language is used, such as stickers or emojis. The app uses polite forms of speech in system messages, which aligns with Korean culture, where language shifts based on age.

    In China, Douyin, which is TikTok’s China version, despite being owned by the same company (ByteDance), has different approaches for the China version & the international application. With regards to the content strategy, user age limits, algorithm values, purpose and cultural integration.

    In China, Douyin’s purpose is to serve as a tool for nation-building and cultural reinforcement. Thus, its algorithm encourages “positive energy” content aligned with government priorities. Which is deeply rooted in Confucian, educational, and collectivist values. Promoting educational, patriotic, skill-based, and morally uplifting content (e.g., science experiments, stories of model citizens, cultural education).
    While minors under 14 are limited to 40 minutes of use per day and only allowed to access it between 6 am and 10 pm.

    Internationally, TikTok’s purpose is to serve as a commercial platform for global user engagement and monetisation. Thus, its algorithm optimises for attention and virality, often with no cultural or ethical gatekeeping, which attunes to the Western digital culture of individualism, self-expression, and open content loops. Prioritising entertainment, trends, viral dances, pranks, and highly algorithmic engagement loops. It has no age restrictions for children globally as it does in China. Instead, the app design encourages prolonged use, especially among teens.

    China has drawn a strict line between its internal digital ecosystem and what it exports. This bifurcation allows East Asian countries to preserve their values and shape citizens while leveraging global platforms to compete for international influence, especially over young minds in other societies.

    A Strategic Kenyan Approach

    Therefore, as a country, the government plays an active role in shaping how technology is introduced and monitored through regulation. Not just for economic gain but for social cohesion, to ensure it aligns with national values such as China does.

    However, Kenya must shift its focus to an approach of strategic investment in indigenous technology. Similar to how countries like China, South Korea, and Japan have nurtured local tech champions (e.g., Huawei, Alibaba, Samsung, Naver and SoftBank).

    Creating a conducive environment where we build domestic capacity. Such as education systems that blend both worlds. East Asian education instils both technological fluency and deep cultural literacy, allowing citizens to engage with modern tools while grounded in tradition.

    Thus, we can retain control over how technology is developed and used—ensuring cultural and political alignment.

    This allows us to have culturally aware innovation akin to how many East Asian platforms are designed with cultural norms in mind—from honorifics in language to hierarchical structures in user interfaces.

  • Kenya’s AI Strategy: Which Choice, Competitiveness or Responsible AI?

    Kenya’s AI Strategy: Which Choice, Competitiveness or Responsible AI?

    Kenya’s National AI Strategy 2025–2030 is a bold and welcome milestone. It signals the country’s ambition to harness artificial intelligence (AI) for sustainable growth and innovation.

    Promising to transform Kenya into Africa’s AI hub, a beacon of sustainable growth and innovation. Yet, beneath this bold vision lies a plan that, while rich with aspiration, lacks the concrete steps to turn ambition into reality.
    This isn’t just a technical quibble—it’s a matter of national destiny, as an AI researcher with recent experience from South Korea, where I was taking a Masters in applied AI. I proposed a tailored AI ethics policy framework for Kenya as part of my research project.

    Having studied what the global playbook is, I know what could falter locally. This article reflects on Kenya’s strategy’s strengths, explores opportunities for refinement, and suggests pathways to ensure it delivers for all. Arguing that without urgency, investment, and sharper execution, Kenya’s AI dream risks unravelling.

    The Global AI Landscape: A High-Stakes Game
    For most Kenyans, it is nice to play with tools like ChatGPT, DeepSeek, Gemini, and Microsoft Copilot. ChatGPT is now among the top 10 websites in Kenya. Many students are using these tools to help them with their assignments, and in offices, many are using them to draft emails and write reports. But could it be a Trojan Horse masking peril? In the annals of history, the Trojan Horse stands as a timeless warning: a gift that appears benign can conceal ruinous intent.

    AI is no mere tool; it’s a foundational force, akin to electricity or the internet, rewiring economies, societies, and power structures. Over 70 countries—from giants like the U.S., China, and the EU to emerging players like Kenya and Nigeria—have staked their claims with national AI strategies.

    These strategies chase two distinct goals: competitiveness and geopolitical clout. Or prioritising risk mitigation and societal good, crafting “responsible AI” to tackle ethical pitfalls. Thus, from a global perspective, Kenya’s position is one of a sheep among wolves.

    Competitiveness & Geopolitical Power: For China, AI is a ticket to global dominance by 2030, backed by over $150 billion in investments and a military edge. The U.S., fuelled by private titans like Nvidia and Google, counters with innovation supremacy. Both see AI as a lever for economic might and international clout.

    Risk Mitigation & Societal Good: The EU and Australia, meanwhile, champion “responsible AI”, weaving ethics into their frameworks to tackle bias, privacy invasion, and job losses while boosting healthcare and sustainability. Their focus is less on conquest and more on conscience.

    To put this into context, throughout history, kingdoms built & fortified walls to shape wars. At Jerusalem in 70 CE, Roman legions encircled the city, built siege ramps, and breached its defences through engineering might. By contrast, Troy’s walls stood unbowed until Greek cunning—hiding soldiers in a wooden horse—bypassed its gates. These sieges show that fortifications can delay conquest, but whether through overwhelming force or deceptive strategy, attackers adapt to overcome even the strongest walls.

    Thus, a country like China has succeeded in ensuring copycat, localised technology innovations such as Weibo for Twitter & Baidu for Google while keeping out those Western nations. This is because the Chinese government understands the level of influence such technology wields if the US government were to have access to it. The US is now using the same rule book by putting barriers to Chinese applications such as TikTok & Deepseek. The main issue is that they do not want the data of American users or businesses to be accessed and/or used by the Chinese government.

    Kenya’s AI Strategy: Visionary Yet Vulnerable
    Kenya’s strategy tilts toward risk mitigation & societal good, mirroring that of South Korea—ethical, inclusive AI for development. But in a world where AI doubles as a weapon of power, can Kenya afford to soft-pedal competitiveness?

    South Korea, unlike the U.S. or China, has been cautious and business-focused rather than security-focused. Acting like a middle power, emphasising multilateralism and economic interests, since China is a major market for Korean exports. Over military-geopolitical confrontation. Aiming for niche leadership (robotics, manufacturing AI) through infrastructure and corporate partnerships (e.g., Samsung, LG) and a funding commitment of $2B AI R&D fund. Driven by a National AI Strategy Committee with KPIs as part of their execution framework.

    What We’ve Got Right: Ambition, a Local Lens, Ethics & Sovereignty
    The National AI Strategy 2025–2030 envisions Kenya as Africa’s AI hub, aligning seamlessly with Vision 2030. It prioritises digital infrastructure, a robust data ecosystem, and innovation as core pillars —supported by governance, talent, and ethics.

    What sets it apart is its local flavour. By championing Swahili AI, Indigenous data, and solutions like agriculture-focused tech and other local sectors, Kenya seeks tools that fit its soil, ensuring technology serves Kenya’s unique needs rather than echoing foreign models. This is similar to Germany’s push for technological sovereignty. A bulwark against overreliance on American or Chinese giants and a smart move in a globalised world. Collaboration with academia, civil society, and global partners adds further heft, painting a picture of a nation serious about its AI future.

    What’s Missing: Execution, Investment, and Urgency
    Yet, for all its promise, the strategy stumbles where it matters most. It sketches a grand vista but leaves the map half-drawn. Ambition thrives when paired with clarity, and here lies an opportunity for growth. Industry players and investors, eager for tangible outcomes, may find the strategy’s broad strokes inspiring but light on specifics.

    Budgets, timelines, and clear accountability structures are still taking shape—details that could transform a promising vision into a dynamic reality. For instance, while three planned data centres mark progress, they sound modest next to China’s sprawling networks or the EU’s AI Gigafactories. Scaling compute power and hastening 5G deployment could unlock the advanced AI applications investors seek.

    Similarly, with STEM graduates comprising just 25% of the talent pool, a sharper focus on workforce development & a bold plan to curb the brain drain could reassure the industry that Kenya’s human capital is ready to lead.

    At home, many Kenyans have suffered from the predatory nature of many AI solutions by global companies. From being hired as cheap labour for content verification. The proliferation of loan apps with unethical practices, such as exorbitant interest rates and short repayment durations, ensnares vulnerable users in cycles of debt. Data mining and psychological profiling to manipulate how citizens think and vote. The threat of deepfakes, AI-generated lifelike videos, poses a significant risk of misinformation and identity theft. Algorithmic bias, privacy invasion, and addictive user experiences have led to a widespread youth online betting pandemic. To address these, like the EU and Australia, Kenya must turn ethics into action with robust regulation and funding, not just words.

    This isn’t a flaw but a chance to build on success. The strategy’s framework is sound; it now needs the scaffolding of execution. Concrete incentives—like tax breaks for AI startups or milestones such as doubling AI patents by 2030 through intellectual property safeguards—could ignite the ecosystem.

    Refining the Strategy: Avoiding the Trap
    Like the EU’s InvestAI, Kenya needs a domestic funding vehicle to catalyse homegrown innovation. Private capital follows public confidence—tax breaks, co-investment models, and local VC support are essential.

    Kenya should also partner with global tech leaders—Nvidia, Google, and Huawei—for GPU access and cloud credits. Fast-track 5G and data infrastructure, learning from South Korea’s national “data dam” rollout.

    The government should introduce AI scholarships, digital fellowships, and startup visas to stem the brain drain and attract diaspora talent. Align with programmes like the EU’s Digital Europe to accelerate skills transfer.
    Establish a national AI sandbox where startups can experiment under guided regulation. Align with Africa’s Continental AI Strategy to ensure cross-border consistency.

    We must target high-impact, low-barrier domains: Swahili NLP, agri-AI for smallholder farmers, and mobile diagnostics in health. Leverage M-Pesa’s vast data ecosystem to pioneer financial AI innovations—Kenya’s global edge.

    Create a dedicated body, perhaps a National AI Council, having a clear roadmap with milestones, KPIs & delivery timelines. This will streamline leadership across sectors, offering the precision that the industry craves without undermining the government’s vision.

    My research on AI ethics made one thing clear: AI is never neutral. It reflects the values of those who design and deploy it.

    For Kenya and Africa more broadly, this is a crucial fork in the road. The conversation must go beyond compliance and risk management. We must articulate African AI values—justice, dignity, and communal good—and weave them into our regulatory frameworks, tech designs, and educational curricula.

    This demands more than top-down directives. It requires active public engagement, inclusion of diverse voices, and collaboration between ethicists, engineers, lawmakers, and communities. We must build an AI policy ecosystem that is dynamic, inclusive, and deeply local​.

    Kenya’s AI strategy is a bold first step. But, without muscle behind its vision, it risks becoming a Trojan Horse—luring us with promise while leaving us exposed. As someone who’s wrestled with these questions in South Korea and beyond, I see the potential: AI can lift Kenya, but only if we steer it wisely.

    History teaches us that intelligence—human or artificial—wins wars and builds empires. Kenya’s walls must not just stand tall but also stand smart. The future beckons—let’s not greet it with a horse we haven’t inspected.

    Charles Mungai serves as KBC’s Chief Digital Media Officer and a consultant in Artificial Intelligence and Digital Transformation, with a special focus on strategy, training, and policy for both public and private sector organizations. He write’s about the intersection of technology, innovation, and impact. Advising organizations on how AI and digital systems can drive growth and transformation.